Met with a client yesterday to talk about the creative for his commercial.
The client is a mid 60s South Carolinian gentleman with gobs of money. His accent is a lot like Foghorn Leghorn with about 22% less Mississippi. Salt of the Earth with a strong handshake.
We talk for a couple hours and make long term marketing plans. Meeting done, the salespeople and I leave.
Today the lead salesguy (starched shirt, middle management, a closer) gets called back to the client's business. His fear is that the deal is off. Not a good thing when we're looking for nickels in the couch cushions so we can make budget.
Salesguy comes back to the station, shirt still crisp, and lets me in on the know; the deal is still on except instead of mega-hyped sale with big fonts, the concept has changed to a "going out of business sale" spot with big fonts.
So much for long term plans.
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