And so it begins.

SWEEPS ARE HERE!!!

Meh.

I really hate sweeps ratings. I do.

I don't mind the extra work I get. I don't mind having to crank out what essentially amounts to a marketing campaign for one story in a day. I don't mind fighting for the little "artistic" touches I put in the promos I edit.

I hate that I bust my ass editing promos for stories that don't deliver, for stories that are sensationalist, for stories that are last minute thrown together swill.

I hate what television journalism has become.

And you should as well.